Week 2: PelleK (www.patreon.com/pellekofficial)
Metalized pop, anime, videogame, and Disney song covers – oh, AND original music. This is PelleK.
About his work
With an impressive 4 octave vocal range, the Norwegian singer / instrumentalist has not only found success on YouTube, but recently starred in a Norwegian television show and danced his way on screen in Dancing with the Stars Norway. Meanwhile, he releases a new music video every week on his YouTube channel. (Does this guy ever sleep?)
His Tokyo Ghoul – Unravel video is at almost 10 million views (as of writing this), and his cover of Frozen’s Let It Go went viral in 2013. He also has an album of original music (my favorite song is Cloud Dancer).
What not many people realize is that he doesn’t just sing in his videos – he arranges and does all the accompaniment – guitar, drums, all of it. (Personally, I wish he would film all parts each week so new viewers can see the variety of his talent on screen, but that’s just me.)
Why he’s a Spotlight Creator
PelleK is one of the hardest working creators I know. His schedule is rigorous and allows little time for sleep, but he loves what he does, AND keeps continual engagement with his patrons along the way.
Other things I love:
- His excitement. With every new video, he can barely contain his excitement. He describes how the video came together and what he likes about it in each post. Many creators post their new videos with a “Here’s my new video guys!” type of note (no offense, I love you all too), but it definitely adds a personal touch to tell us about it – and it encourages engagement from patrons.
- His life updates. Every so often he gives us a little update, which mostly centers around how busy he is and how excited he is about what he has in the works. And we continually tell him to GET MORE SLEEP for goodness sake. He’s a stubborn man. 🙂
- His Patreon promotion. He promotes his Patreon page in every video, but in a non-annoying or intrusive way in his intro.
- His branding. From his logo and website, to social media, to the (not too frequent) email newsletters – his branding is professional and spot on.
My question for PelleK: When are you going on a worldwide tour so we can all meet you?? 😛
Check out PelleK’s work: www.pellek.com | Patreon | YouTube | Twitter | Facebook | Instagram
