CLICK TO ENLARGE: EMAIL 1
CLICK TO ENLARGE: EMAIL 2
This email campaign during my tenure at MRP involved an initial email blast and a followup. After the first round, we analyzed the metrics to determine how we might improve engagement. I pitched ideas to the client and redesigned the second email to cut down on copy, utilize a 1-column layout, shrink the header image, and make the call-to-action more clear.
The client was pleased with our team’s assertiveness to improve results, and my ideas and edits to the second round.