Portfolio Tags: email marketing

Email Marketing: Vion

CLICK TO ENLARGE: EMAIL 1
CLICK TO ENLARGE: EMAIL 2

This email campaign during my tenure at MRP involved an initial email blast and a followup. After the first round, we analyzed the metrics to determine how we might improve engagement. I pitched ideas to the client and redesigned the second email to cut down on copy, utilize a 1-column layout, shrink the header image, and make the call-to-action more clear.

The client was pleased with our team’s assertiveness to improve results, and my ideas and edits to the second round.

Email Marketing: Globanet

CLICK TO ENLARGE IMAGE

This email campaign during my tenure at MRP was for a partner who wanted to try a longer, newsletter style email. I designed the email in line with their brand, and made suggestions to cut down the long copy and break it up into sections – placing clickable resources higher up, and additional information about the company lower down.

Email Marketing: Optus

CLICK TO ENLARGE IMAGE

This email was part of a lead generation marketing campaign during my tenure at MRP. The partner wanted to promote their new whitepaper and drive inbound leads by gathering registrations from the downloads. The whitepaper, along with the additional resources, were gated in a dynamic environment where prospects could read and navigate through each resource, and were prompted to fill out a form to continue reading.

Email Marketing: Alcatel

CLICK TO ENLARGE IMAGE

This email was part of a campaign for a UK-based partner during my tenure at MRP. The goal was to spread awareness about the Ireland ACA tax break and encourage engagement with the company.